| Cost structure |
Salary + tooling + management, recurring per seat, plus re-hiring on churn |
Marketing spend up front; marginal cost per lead is low but volume is capped |
Platform subscription; marginal cost per additional sequence approaches zero |
| Ramp time |
Months to learn product, ICP, and messaging |
Slow — depends on content and demand programs maturing |
Minutes to first campaign once ICP and templates are set |
| Coverage hours |
Working hours, one timezone, minus meetings and PTO |
Always on, but only for leads that come to you |
24/7, every territory, within the quiet hours you set |
| Follow-up consistency |
Varies by rep; most stop after a couple of touches |
Nurture only — no persistent per-lead follow-up |
Every sequence step executes on schedule, every time |
| Activity logging |
Manual, late, or missing — CRM data rots |
Good on inbound events, silent on everything else |
Every email, call, and booking recorded and synced to your CRM |
| Scalability |
Linear — more pipeline means more headcount |
Capped by inbound demand |
More agents, more sequences — no hiring loop |